Food marketing Archives - Dr. Heather Tick MD

3 Food Marketing Tricks to Watch Out For

Food labels are getting tricky nowadays. I feel like staying aware of food marketing tricks takes more energy than most of us have. Food labels are supposed to keep us informed of what we eat and feed our families. In much of the world they do just that. In the US, however, there is more […]

Leanwashing: The Latest Trick in Food Marketing

I came across a term for a phenomenon I’m starting to see often. It’s leanwashing: “exaggerated or misleading health claims in food advertising, marketing, or packaging. Consumers trying to make healthy food choices are fooled into buying these not-so-healthy options.“.

Each time I’m at the grocery store, tasty-looking food with labels like “all-natural” […]